White Label SEO Services
If you offer SEO to your clients but don’t have the in-house resources, we can help. We’re a boutique, Sydney-based consultancy providing white label SEO services to agencies, freelancers and consultants across Australia.As SEO resellers, all strategy and execution is handled directly by SEO consultant Tom Walker (18+ years’ experience) and SEO copywriter Henry Walker (15+ years). You own the client relationship and the margin; we’ll handle the work.
Everything You Need to Know About White Label Outsourcing
White label SEO is when an agency or freelancer outsources the work to a specialist and delivers it under its own brand. Business Medics offers this, working behind the scenes on whatever deliverables you need, so you can pass them to your client as your own.
You may also hear it called “white label SEO outsourcing”, “private label SEO” or “SEO reseller services”. Either way, you bundle our SEO services into your offer and keep the client relationship.
It works for both sides
For your business
- Add SEO as an offering; skip needing to recruit
- Take on more SEO work without stretching your team
- Help retain clients through quality work
- You own the client, the pricing, and the margin
For your client
- Work completed faster, better campaign momentum
- Tasks done by seasoned specialists for stronger impact
- Proposals and reports can be out of the door quicker
- Single point of contact handles communication and strategy
- 01
You Sell It
SEO becomes a line on your proposal, priced and positioned the way you want.
- 02
We Do the Work
Audit, strategy, technical fixes, on-page, content and local SEO, handled by Tom and Henry.
- 03
You Present It Your Way
We hand over the work. You share it with your client in your own branding and reports.
- 04
You Own the Relationship
Your client talks to you. You talk to us whenever you need an answer.
Who Can Use Our White Label SEO?
As a white label seo reseller, we can work with businesses across Australia. Whether you operate independently or run a startup, you can add SEO without hiring anyone or building a department.
Web Design and Development Agencies
Launch every site with SEO built in instead of retrofitting it after everything else is done.
PPC and Social Agencies
Give clients organic results that keep working when the ad budget gets cut.
Marketing and Branding Studios
Make sure that your clients remain visible for their brand terms, products, and services.
Freelancers and Consultants
Say yes to SEO without hiring or training. We do the work; you keep the client relationship.
From Small Businesses To Any Industry
While the majority of our own work is SEO for small businesses, we now bring that experience to your clients. Our white label reseller seo services are available for any industry your agency serves or specialises in, from healthcare and real estate to education providers and SaaS, for anyone who wants to grow their organic visibility and get more enquiries.
If your client’s industry isn’t listed here, that’s fine. We’ll still scope the work around what they actually do, who they want to reach, and how people search for them.
Our Menu: Pick From Our White Label SEO Service List
There’s no need to sell your client something they don’t need. When you work with a white label SEO partner like Business Medics Australia, you can pick exactly what you need assistance with. From audits and technical fixes to content and local SEO, and build your own offering around it. Not sure where to start? Book a free consultation.
SEO Audits
Our white label SEO audits analyse your client’s website from top to bottom. We identify technical and content issues on the site, plus off-site problems, comparing its performance against competitors. Everything is written up in plain English.
Ask about SEO auditsWhat we cover
- Technical health
- Content gaps
- Links and off-site signals
- Competitor comparison
What you get
- Insights into issues
- Prioritised list of fixes
- Shareable document to put your branding on
- A clear starting point for strategy
Keyword Research and Strategy
We uncover the search terms and phrases your client’s customers use, then map them to the right pages on their website. For broader search strategy, explore our SEO consulting.
Ask about keyword research and strategyWhat we cover
- Monthly search volumes
- Keywords grouped into categories
- Current keyword rankings
- Transactional, local and informational terms
What you get
- Professionally presented documents with data filters
- Keyword-to-page mapping
- Search term data to guide the rest of the campaign
- New keyword opportunities your client may be missing
Technical SEO
We fix and improve the technical foundations of your client’s website, from crawlability, rendering and indexability to site speed, so nothing technical holds its rankings back.
Ask about technical SEOWhat we cover
- Site architecture (structure, internal linking, URL hierarchy)
- Speed and performance (Core Web Vitals)
- Sitemaps and robots.txt
- Schema markup
- 404 errors, redirects and cannibalisation
- Site migrations
What you get
- A prioritised fix list
- Developer-ready recommendations
- Fixes made in the CMS, if you’d like us to
- Issues you may not have known about
- Support through a site migration
On-Page SEO
We provide a repeatable foundation for everyday on-page tasks like metadata, internal linking and content improvements, with AI answer engine visibility (GEO) built in alongside traditional on-page SEO.
Ask about on-page SEOWhat we cover
- Titles and meta descriptions
- Headings and page structure
- Copy restructuring and keyword enrichment
- Internal linking improvements
- Image alt text and file names
- Menu and footer improvements
What you get
- Page-by-page recommendations document
- Ready-to-publish copy, headings and metadata
- Updates made directly in the CMS (if commissioned)
- Image and internal link updates
- A change log you can share with your client
White Label SEO Copywriting
Content is one of the biggest jobs in SEO, and you don’t need a team of writers to deliver it. Our in-house SEO copywriter has 15+ years’ experience and plans, writes and optimises copy for search engines and AI platforms, saving you hours of work.
Ask about SEO copywritingWhat we cover
- Service pages
- Location pages
- Blog posts and guides
- Edited so it reads like a person wrote it
What you get
- Ready-to-publish copy
- Australian English throughout
- Written around the target keyword
- A final human edit
White Label Local SEO
We help your clients connect with nearby customers through clear, actionable local SEO tactics that get them found in Google and Bing Maps, cited in AI Overviews and showing in local search results.
Ask about local SEOWhat we cover
- Google and Bing Business Profile optimisation
- NAP (Name, Address, Phone) consistency audits
- Local landing page creation
- Local directory citation building
- Review and reputation guidance
What you get
- Active, optimised business profiles
- Accurate, consistent business details across directories
- Local landing pages, ready to publish
- A record of citations built and corrected
- A simple plan for earning more reviews
GEO/AI SEO
We help you future proof your clients’ SEO as search shifts towards AI. With fewer organic clicks going to websites, our GEO strategies help protect client traffic by optimising their site and content so AI platforms understand, trust and cite their business.
Ask about GEO and AEOWhat we cover
- Auditing brand visibility in ChatGPT, Gemini, and Google AIO
- Research into the questions your client’s customers ask AI tools
- Structured data and technical readiness for AI crawlers
- Content optimisation to answer questions directly
- llms.txt review
What you get
- A team with experience of what AI platforms look for
- A plan for a better chance for your client to be cited
- Schema and technical recommendations, ready to implement
- Answer engine optimised copy
- A collaborative approach to improving AI search
We Can Work Any Way You Like
Business Medics provides highly flexible white label seo marketing services. Start with one task, a defined project or an ongoing relationship. It’s up to you!
Monthly Retainer
Clients who need steady, ongoing SEO
A fixed scope each month, agreed upfront.
Per Deliverable
Agencies who want to buy a piece at a time
Blog posts, service pages, audits or local SEO work ordered as needed
One-Off Project
Site launches, migrations and clean-ups
Defined scope, defined timeline, handover at the end
For reference, we also offer SEO packages . We charge an hourly rate no matter which option you go with.
White Label SEO vs Doing It Another Way
Here’s how working with us compares to the other ways of adding SEO to your offer.
| Do the SEO yourself | Refer to another agency | White label with Business Medics | |
|---|---|---|---|
| Getting started | Learn SEO first, then plan and build a strategy for the client | Find and vet an agency, then make the introduction | One conversation through our free initial SEO consultation, then we get straight to work |
| Your time | Hours spent learning and delivering SEO instead of your core service | Less work, but you still field questions about work you didn’t do | Stays on what you do best. We handle the SEO |
| Quality of results | Depends on how quickly you can get up to speed | Depends on an agency you don’t control, with your name attached to the recommendation | Delivered by two senior specialists with 30+ years’ combined experience |
| Client relationship | Yours, but stretched across a service you’re still learning | At risk. Your client now has a relationship with someone else | Yours. We stay invisible: your brand, your reporting, your client |
| Revenue | You keep the margin, but only on the hours you can spare | At best a referral fee, with the risk of losing the whole account | You set the price and keep the margin |
| At a glance | Business Medics |
|---|---|
| Getting started | One converstaion through a free SEO consultation, then we get straight to workLearn SEO first, then plan and build a strategy for the clientFind and vet an agency, then make the introduction |
| Your time | Stays on what you do best. We handle the SEOHours spent learning and delivering SEO instead of your core serviceLess work, but you still field questions about work you didn’t do |
| Quality of results | Delivered by two senior specialists with 30+ years’ combined experienceDepends on how quickly you can get up to speedDepends on the agency. Many cut costs behind the scenes, handing accounts off to junior staff. The risk is that your name is attached to the recommendation |
| Client relationship | Yours. We stay invisible (unless asked otherwise): your brand, your reporting, your clientYours, but stretched across a service you may still be learningAt risk. Your client now has a relationship with someone else |
| Revenue | You set the price and keep the marginYou keep the margin, but only on the hours you can spareAt best a referral fee, with the risk of losing the whole account |
Meet Your Team
Tom Walker
Founder, SEO strategist, technical specialist
Tom Walker is an experienced SEO consultant in Sydney and the founder of Business Medics Australia. Having worked in-house and at agencies in the UK and Australia, he knows how agencies run, and now supports them behind the scenes with white label SEO strategy and technical delivery, alongside his work with small businesses.
18+ Years Experience
In digital marketing since 2008. Managed an award-winning team before launching Business Medics.
Agency-Side Experience
Worked in-house and at agencies in the UK and Australia, so he knows how agencies work
Big-Brand Experience
Work for brands including Choosi, Breville and Honda
Positioning sites for Google AI Overviews, ChatGPT and traditional rankings
Local SEO Expertise
Google Business Profile, Map Pack visibility and local rankings
Data-Led Decisions
Search Console, Ahrefs and Semrush for rankings, competitors and opportunities
Henry Walker
Content director, copywriter, strategist
Henry is a senior SEO copywriter and content strategist with over 15 years of experience working with global brands and small businesses. For our agency partners, he handles the content side of SEO: deciding what pages are worth creating, what they need to say, and how to make them useful.
15+ Years Experience
Copywriting and content strategy across industries
Strategy-Led Content
Pages built around real searches and real customers
SEO-Informed Copy
Copy that works for search engines and people
Conversion-Focused Copy
Content designed to turn visits into calls and enquiries
Ready-to-Publish Copy
Clean, edited copy your client can approve without rewrites
Human, Useful Writing
Clear copy people actually want to read, not SEO filler
Our Process: From First Call To Ongoing Delivery
We agree the work, get the right access and keep you informed as it progresses. How we start depends the client reltionship and whether this is a brand new SEO campaign or if we’re picking up from you or another white label seo agency.
- 01
Intro Call
A free call where you tell us about your agency, your clients and what you want to offer.
- 02
Partnership Set-Up
We agree scope, pricing and capacity, and sign an NDA. Starting with one client is fine.
- 03
Client Onboarding
For each client we get access, run the audit and agree the strategy.
- 04
Delivery
We do the work and hand over finished deliverables, ready to present under your brand. Questions go straight to Tom and Henry.
- 05
Review and Adjust
We check in on progress with you and plan what comes next.
Why Partner With Business Medics As Your White Label SEO Provider?
Business Medics offers flexible white-label SEO programs for agencies in Australia and worldwide. With 30+ years of combined SEO and content experience, we bring a genuine passion to the job. This makes us an ideal growth partner, allowing you to expand your services while your clients stay your clients.
See our case studiesA Dedicated White Label Service
Your client relationship stays yours. We work behind the scenes and prepare agreed deliverables to share under your agency’s name, with no competing branding and no unexpected client contact.
SEO Fully Covered By Two Senior Specialists
Tom Walker leads strategy and technical SEO, and Henry Walker leads content. We cover everything from technical and local SEO to AI search strategies (GEO), working toward the same goal, so you’re not chasing suppliers or piecing it together yourself.
Sydney-Based, Global Offering
As an seo outsourcing company, we work with agencies and independent SEO providers, not just in Sydney or Australia. This includes the UK, US, New Zealand and beyond.
A Workflow That Fits Yours
Some agencies want a detailed task list, others need clear handovers. We can also work inside the tools you already use, such as Trello, Monday, Jira and Slack, agreeing the brief, approvals and communication up front so the work fits how you operate.
Clear Work You Can Explain
Everything is delivered in clear documents so you can pass recommendations to stakeholders and clients. We can also outline the program of work, with recommendations prioritised by impact and agreed in advance.
Easy To Work With
You deal with Tom and Henry, not a maze of account managers. We’re happy to be led by your preferences, or your client’s, on how we work and communicate, and we’ll join client calls and present as part of your team.
What Clients Say About Working With Us
Feedback from businesses we’ve helped with SEO and search visibility.
“I've been working with Tom from Business Medics for quite some time now and have always found him extremely knowledgeable, professional and reliable. Tom has a strong understanding of SEO and digital marketing and always takes the time to explain what is being done, the results achieved and the next steps. He genuinely cares about the performance of our business and is always looking for ways to improve our online presence and generate better results. Most impressively, he helped move our business rankings from page 60 to page one, delivering a significant improvement in our online visibility. I really appreciate his support, honesty and expertise and would highly recommend Tom and Business Medics to any business looking for a knowledgeable and trustworthy digital marketing partner”
“Tom carried out an SEO report and gave me detailed advice on my website. What I really appreciated was how practical and actionable everything was, no jargon, just clear guidance I could actually do something with. Tom explains things in a way that makes sense, even if SEO isn't your thing. Really happy with the service and would highly recommend.”
“Really helped me set up my website correctly to appeal to more new customers and manage all the key words. I've seen a great uptake with more clients booking through my website.”
“Have worked with Tom and his team for the past 18 months and have had great success! Highly recommend for SEO work”
“Tom is great for small business SEO. Approachable, reliable and listens to work with your budget and needs. Highly recommend.”
“Working with Tom on my small business so was a great experience - he was helpful and easy to work with. I would recommend his services if you need help with your small business seo services. Thanks so much.”
“I used Business Medics for my small business and they got me some great results for my SEO. Everything was smooth and they were easy to deal with. I would recommend them.”
Questions About Our White Label SEO Service?
Will my clients know you’re involved?
No. We don’t contact your clients unless you ask us to, and the work is yours to present as your own.
Is white label SEO safe for my clients’ sites?
Yes. We only use ethical practices during campaigns and ones that follow Google's guidelines. We also never implement changes on a client's website until approval has been given.
Do you work with small agencies and freelancers?
Yes. Our white label seo solutions are available to anyone. Many of our partners are small agencies, freelancers and consultants. Starting with a single client is fine, and you can add more as you grow.
Do we have to outsource all our SEO work to you?
No. We work on an hourly basis not contractual (so no lock in contracts). Hire us for the clients who need specialist SEO and keep the rest in-house if you prefer.
How long until my client sees results?
It depends on the current health of the website and how competitive the client’s industry is. Most campaigns take anywhere from three to six months to build momentum, which also depends on how many hours we have to complete the work. We’ll set realistic expectations during onboarding.
Which industries does white label SEO cover?
We work across a range of industries, including trades, legal, accounting, health and professional services. If your client’s industry isn’t listed, we’ll scope the work around who they want to reach and how those people search.
How does onboarding work for SEO reseller services?
We’ll need access to your client’s Google Analytics and Search Console. If you’d like us to carry out any implementation work, we’ll also need access to the back end of their website. A short brief on their business and goals helps too, along with anything that sets them apart from their competitors. We can send over a checklist if that makes it easier.
Can you work alongside our existing reporting and link building?
Yes. We handle technical, on-page, content and local SEO, while reporting stays in your own tools and branding. Any link-building arrangements you already have can continue alongside our work.
Do you do the copywriting too?
Yes. Content is written by Henry, our in-house copywriter, in Australian English. And no, we don’t use AI to write the final copy.
Do you sign an NDA?
Yes. We’re happy to sign an NDA for sensitive work and treat every project with complete discretion.
How much does white label SEO cost?
Our white label SEO pricing is $190 per hour, with no lock-in contracts, so you only pay for the work you commission. If you’d prefer a fixed monthly scope, we can also put your client on one of our SEO packages.