Sydney SEO Consultant
Freelance Search Engine Optimisation Consulting For Australian Businesses In NSW
SEO Specialist in Sydney – Tom Walker
Ever wonder who’s really working on your SEO when you hire a big agency? When you hire me, you’re not passed off to junior staff – you get me, a freelance search engine optimisation specialist with 18+ years of experience, focused entirely on your results.
I’m Tom Walker, an SEO expert in Sydney and owner of Business Medics Australia. I’ve worked with leading brands such as Vanguard, Breville, and Choosi at top agencies across the UK and Australia, and now offer expert guidance, strategy and insight for small to medium businesses in Sydney.
18+ Years Experience in SEO Consulting in Sydney
Trusted, Senior-Level Expertise
Fast Replies – Within Hours
Why Hire An SEO Consultant?
Whether you’re launching a business or scaling up, a freelance SEO specialist can offer what agencies often can’t: a personal and more flexible approach to search engine marketing.
By hiring an experienced SEO expert like me, you won’t be treated as just another number – you’ll work directly with a trusted marketer who is personally invested in growing your rankings and driving real results.
This means higher visibility in traditional search engines, while future-proofing your website for emerging technologies such as AI Overviews and AI platforms such as ChatGPT, Perplexity and Gemini.
Freelance SEO Consultants Vs Agency Breakdown
If you are unsure whether which one to hire, here’s how working with me compares to a typical SEO Agency or SEO Company experience:
| Me | SEO Agencies |
|---|---|
| Won’t Work With Competitors In Same Industry | May Work With Many Clients Creating Conflicts of Interest |
| No Account Managers, Direct Communication With Me | Multiple Layers Between You And Your Agency |
| More Invested In Your Campaign | High Client Volume, Less Personal Focus |
| All Work Is My Own, No Outsourcing | Tasks May Be Outsourced or Delegated |
| Consultant With +18 Years Experience | Potential For Junior Staff To Lead Accounts |
| Time-Tested Strategies Based On My Experience | Template-Based Tactics, Juniors May Learn On The Job |
| Simple, Easy Onboarding And No Delays | Slow Start, Complex Processes & Delays |
| No Lock-In Contracts Or Commitments | May Be Upsold For Longer-Term Contracts |
How I Differ
I’ve been in SEO since the early days — watching Google evolve since 1998.
Originally from London, I’ve now become a fully immersed local SEO Sydney consultant who has worked both in-house for businesses and in respected agencies across the UK and Australia, gaining first hand experience from industry leaders.
I bring that big-agency mentality to my clients, providing a personalised approach to every website I work on to improve website organic visibility through website optimisation.
With 18+ years of experience behind me, I’ve helped businesses large and small stand out from the noise; increasing leads, revenue, and visitor engagement.
🎯 Agency Background – A Freelance Approach
Get the same quality, strategy and execution without the costs.
📅 Been There Since The Start
Being a millennial, I’ve grown up with Google. Like a fine wine, I’ve evolved with the search industry first hand, not just learned it.
🔥 I Love What I Do
For me, this isn’t just work, I genuinely enjoy helping businesses grow online.
🤝 Relationship-First Approach
I believe in building strong working relationships built on trust and mutual respect.
👑 Big-Brand Exposure
I’ve worked with big brands including Honda, Choosi, Breville, ZOOM Removals, Stride, among others.
How It Works : My Process
As a highly experienced SEO Consultant in Sydney, I bring scalable SEO solutions through a well-thought-out process that's easy to follow.
Growing your organic search presence takes time and should be done properly, and that's how I like to roll.
- >> Phase 1: Initial Meeting
- >> Phase 2: Onboarding & Analysis
- >> Phase 3: Roadmap & Plan
- >> Phase 4: Implementation
- >> Phase 5: On-Going Growth
We'll have a detailed discussion by phone or video about what you wish to achieve from your campaign - including:
- Your business objectives and existing challenges.
- Existing digital marketing strategy and it's performance.
- Your target market and ideal customer profile.
- Your industry's competitive landscape.
- Budget for your SEO and timeline expectations
From the details obtained in our initial call, I analyse the website's current performance, identify pain points and take a closer look at competitors. Work involved includes:
- Access setup (Google Analytics, Search Console, website backend)
- Technical SEO audit of your current website.
- Competitor analysis of top ranking competitors in your industry niche.
- Keyword research to understand what people are search to target high-value search terms.
- Content gap analysis to reveal topics to target around your niche.
- Local SEO assessment including reviewing your Google Business Profile and your impact on local areas.
- Backlink profile evaluation to scrutinise any unsavoury links.
We create a tailored, month-by-month roadmap of what needs to be done based on our research.
This in order of priority for the fastest results.
Wok begins off the plan I put together
This includes technical fixes, content evaluation and off-page optimisation.
I start with 'quick wins' and 'urgent fixes' to deliver faster results, along with other elements that require immediate attention.
Staying at the forefront of your industry niche is only half the battle.
SEO for websites requires constant tweaking and testing to stay competitive, ahead of your competitors, and to further grow your business.
Due to my flexibility, I can work with you for as long as you wish to use my SEO services for which includes future planning your marketing strategy, assisting with new content ideation, as well as maintaining a "tight ship" for your existing website.
My Specialities – SEO Consulting That’s Got You Covered
Whether you are an agency with clients or a business looking to grow online, I can work on a project or help out on an ad hoc basis. I have provided freelance SEO consulting services, delivering strategies and actionable insights to help websites achieve better search engine results.
Research, Analysis & Benchmarking
- Website Audits (I also provide free health checks)
- Keyword Research Documents
- Competitor SEO Analysis (keyword gaps, link comparisons, content gaps).
- Keyword Mapping Documents
- AI SEO Strategy Recommendation Documents
- Tracking Setup (GA4, Google Search Console, Tag Manager)
On-Page SEO Services
- Metadata Optimisation (Titles, Headers, Page Descriptions)
- Internal Link Sculpting
- Schema Markup / Structured Data Implementation
- Broken Links / Page Identification And Fixes
- Menu Optimisation And Recommendations
- Content Optimisation And Strategy
- Conversion Rate Optimisation (CRO)
Off-Page Optimisation Services
- Google Business Profile Optimisation
- Bing Business Profile Optimisation
- Social Media Optimisation (X, Facebook, Instagram, YouTube etc).
- Authority Building (Citations, Guest Blog Posts etc)
- Reputation Management (Google Reviews, TrustPilot, ProductReview Setup)
On-Page SEO Services
- Metadata Optimisation (Titles, Headers, Page Descriptions)
- Internal Link Sculpting
- Schema Markup / Structured Data Implementation
- Broken Links / Page Identification And Fixes
- Menu Optimisation And Recommendations
- Content Optimisation And Strategy
- Conversion Rate Optimisation (CRO)
SEO Advisory & Coaching
You don’t always need an agency to manage your SEO. If you are the hands-on type, a trusted expert is all you might need to teach you the essentials. SEO consultant Tom Walker can teach you the essentials so you can manage your own visibility with confidence.
- Strategy & Advisory Sessions: One-off or recurring calls to go through your website. From organic performance reviews to issues and missed opportunities.
- Agency Oversight & Second Opinions: An independent performance review of your current agency with thoughts on progress.
- SEO Training for Business Owners: Sessions to help you understand what’s actually happening with your website.
Trusted By Many
My Testimonials
Watch and read reviews from the people I’ve been fortunate to work.
Have worked with Tom and his team for the past 18 months and have had great success! Highly recommend for SEO work
Shane Hubbard
April 1, 2025Have worked with Tom and his team for the past 18 months and have had great success! Highly recommend for SEO work
Shane Hubbard
March 26, 2025Tom carried out an SEO report and gave me detailed advice on my website. What I really appreciated was how practical and actionable everything was, no jargon, just clear guidance I... read more
Sharon O'Connor (Vintique Upholstery)
April 2, 2026Really helped me set up my website correctly to appeal to more new customers and manage all the key words. I’ve seen a great uptake with more clients booking through... read more
Danny Saunders
October 28, 2025Tom is great for small business SEO. Approachable, reliable and listens to work with your budget and needs. Highly recommend.
Chen Li
March 17, 2025Working with Tom on my small business so was a great experience - he was helpful and easy to work with. I would recommend his services if you need help... read more
Rach L
January 15, 2025Working with Tom on my small business so was a great experience - he was helpful and easy to work with. I would recommend his services if you need help... read more
Rach L
December 23, 2024I used Business Medics for my small business and they got me some great results for my SEO. Everything was smooth and they were easy to deal with. I would... read more
Will Ng
December 8, 2024
Brands I’ve Worked On
Brands I’ve provided search engine optimisation strategies to.
View my SEO case studies here.
Ready To Rank Higher? Let’s Get Started!
Frequently Asked Questions
What is SEO consulting, and how can it benefit my business?
SEO consulting involves hiring a freelance SEO expert like Tom Walker for a one-off project or on an ongoing basis. Their role is to provide businesses with strategic guidance on how to stay competitive in search engines through actionable recommendations and site implementation tasks.
This can cover a wide range of areas, such as on-page and off-page strategies, technical recommendations, and content marketing to improve organic visibility and attract more customers and leads.
While these traditional methods remain important, the introduction of AI and evolving search engine algorithms has completely changed the digital landscape forever. Google’s AI Overviews, for example, mean that businesses will need to adapt to this change as quickly as possible to continue to effectively rely on organic traffic.
An experienced SEO consultant (like myself) who is well-informed can help you do this.
How do I know if my business needs an SEO consultant?
- Lack of In-House Expertise: Smaller companies may struggle with resources and cannot afford a full-time in-house specialist. Hiring a freelance SEO expert in Sydney eliminates the need to recruit and train a full-time staff member.
- Unexplained or Gradual Decline in Organic Traffic: With continual volatility now the norm in Google, it can be harder to diagnose when drops in organic visitors are a problem with the website or something Google is doing. An SEO consultant can identify potential causes by analysing your site and checking for possible algorithmic penalties.
- Website Redesign or Platform Migration: Sometimes, businesses decide to rebrand or move to another platform. Doing this correctly without disturbing current organic performance requires expertise and careful planning. In the absence of an in-house expert, a freelancer can be hired to assist.
- Feeling Outpaced by Competitors in Search Rankings: If you have been outperformed by a competitor, a consultant can provide fresh ideas and new insights to help close the gap.
How much does hiring a Sydney SEO consultant cost?
As of 2026, Sydney based SEO consultant services can cost from anywhere between $1,200 – $10,000+ per month if on retainer. One-off project work will often fall between the $3,500 – $8-000 depending on the scope of work and size of the job.
This will vary from freelancer to freelancer and can be influenced by factors such as the level of expertise they have and how many hours you may need for your campaign. In other words, there is no “flat rate” per se.
It is also important to stress that SEO should never be considered a cost, but rather an investment for your business to help you stay competitive by being an extension of attracting more customers.
While Business Medics does offer SEO packages, from a consultancy perspective you can put as many or as few hours as you want into your retainer, as I do not believe anyone should be locked into a contract.
Simply email me at hello@businessmedics.com.au if you would like a custom quote.
How long does it take to see results?
Traditional SEO can take between 3-6 months for improvements to be seen, but this is not the same for everyone. It varies based on multiple factors that Google looks at, as well as the competitive nature of your industry.
More established websites are more likely to see faster results as search engines already consider them more authoritative compared to a start-up business that has just launched its website. This is because search engines have to do their due diligence before considering ranking them.
For this reason, it is important to remember that no one can predict or guarantee top spots by a certain date. If you come across SEO experts who do, it is probably better to walk away.
Is SEO Still Effective in 2026?
Yes, but the game has changed, driven by the undeniable shift in how people search – traditional organic visibility is diminishing, and the numbers seem to back it up.
Studies from Ahrefs show that when AI Overviews appear in search results, the top-ranking organic result now loses an average of 58% of its expected clicks. Click-through rates for informational search queries also dropped for the #1 spots from 7.3% down to just 1.6% when AI is triggered.
So while SEO is not dead, it’s evolving and also spreading out. People no longer ‘search’ with keywords, but now ‘ask’ through conversational platforms.
These include engaging with AI Chatbots like Gemini or ChatGPT, being active in user-curated communities like Reddit or Quora or absorbing more media-rich content such as YouTube, TikTok and Instagram. If you’re only optimising for Google, you’re leaving serious visibility on the table.
That’s where my SEO consulting services differ. I work with you to future-proof your brand visibility by preserving your rankings in traditional search engines, but also factoring in strategies to target AI and conversational platforms too. Wherever there are gaps in your visibility, I’ll help you find it and fix it.
Service Locations
I provide SEO consultant services across all major Australian cities which include:
