Google Ads Agency
Driving High Quality, Relevant Traffic To Your Website Through Google Ads. Paid Search Management That Delivers.
GOOGLE ADS & PPC MANAGEMENT
Fully customised paid search campaigns and strategies designed to grow your business
Increase Visibility on the World’s Biggest Search Engine
Drive new Traffic, Leads and Conversions instantly
Increase Visibility on the World’s Biggest Search Engine
Google processes over 167 billion searches per month. With Google Ads considered as the most popular PPC network with digital advertisers, it’s more important than ever to harness the power of pay per click.
REQUEST YOUR FREE GOOGLE ADS AUDIT!
We will highlight any quick wins and opportunities as well as identify any wasted spend or issues.
WE CAN HELP YOU GROW YOUR BUSINESS
Business Medics is a Paid Search Agency and Google Ads (AdWords) PPC agency.
We run and manage Google pay-per-click marketing campaigns for businesses in order to put your company in front of people when using a search engine.
Our Google Ads experts can put an effective advertising plan together to suit your objectives and budget.
GOOGLE SEARCH ADS: SOLVING MARKETING HURDLES
Advertising is critical when you want new customers to try, buy and use your products and services. Business Medics will work with you to manage your PPC campaigns and put your business on the map by:
- Identifying the target keywords that your customers use
- Creating Impactful and persuasive ad copy
- Retargeting implementation to re-engage audiences who have visited your website
- Managing the price you pay for clicks
- Getting the most out of your budget for a better ROI
- Achieve conversions or sales
- Progress Reporting
MORE CLICKS, VISITS AND LEADS
Google Ads (AdWords) campaigns can help overcome many marketing challenges such as raising awareness and encouraging people to try or buy your products. This is mainly due to its ability to generate impactful ads almost immediately.
This in turn is hugely beneficial to businesses small or large, as Google Ads campaigns can help drive new business leads and traffic, improve online brand visibility and encourage people to visit your website over competitors.
PROJECT MANAGEMENT TOOLS WE USE FOR OUR SEO SERVICES
Why Utilise Google Ads with Business Medics?
The Difference is Crystal Clear
Transparency Is Everything
As a leading paid search agency, we utilize a data-driven approach. We make it easy for you to know exactly what you’re getting for your advertising spend with 24/7 reporting.
A High Care Factor
We understand the importance of clear communication. That’s why your account will have a dedicated manager who will be your sole point of contact and an expert on your business.
No Lock-In Contracts
If you are with us, it will only be because you love the results we generate. There are therefore no lock-in contracts and you are free to come and go as you please.
More Bang For Your Buck
Avoid budget wastage through optimised targeting and campaign management. We focus on the cost of acquiring leads by working with you directly to understand the true value of a conversion.
Experienced Professionals
With the amount of information available on the web, getting seen by potential customers online can be challenging. With our help, we can effectively take up the challenge to put you and your brand on the Google map!
Competitor Insights
With our experience, we can help analyse competitors to identify which adverts work best for them and reverse engineer these into your own campaigns.
Quick Turnaround
Our Google Ads experts can have your campaigns up and running at a moment’s notice. This means your online visibility is instantenous as soon as you want to begin.
Powering Every Click
Google Ads can ultimately be the most effective advertising platform for your business if set up correctly. That’s where we come in.
Google Ads FAQ
What is Google Ads?
Google Ads is a paid online advertising platform offered by Google. It was originally called Google Adwords, recently re-branded to the name Google Ads in 2018.
Google Ads is arguably the most targeted form of online marketing available. Its flexibility allows for it to be the most targeted form of advertising for capturing the attention of users who are searching on Google for goods and services.
With people using Google to search for something 3.5 billion times a day, each search query effectively offers businesses opportunities for businesses to get their brand in front of more users.
How do Google Ads work?
Google Ads works using an auction model to determine both ad placement and the cost associated with it. The auction usually starts as soon as a user searches for something on Google. If the search query matches up with keywords you are targeting on your ads, then you are essentially bidding on those keywords (assuming your ads are eligible).
What are the benefits of running Google Ads?
- Total Flexibility With Audience Targeting – Google Ads offers many different ways of targeting your ideal audience. This is done through a number of techniques which include:Keywords; Words or phrases that are relevant to your products and services, which are then utilised in your ad campaigns to generate traffic.
Choosing Where Your Ads Are Shown; Google Ads lets you refine and tweak where in the world you would like your ads being shown, as well as where in Google itself.Deciding On Ad Frequency; Due to the platform’s flexibility, advertisers can pick certain hours or days of the week, and determine how often ads appear.Device Type; You can even decide which devices such as desktops, mobile devices, and tablets in order to refine and revise budgets.
- Google Ads works faster than SEO – Both SEO and Google Ads are considered search engine marketing strategies, designed to help generate more traffic and leads for an online business. While SEO is considered a longer-term strategy, a well optimised Google Ads campaign can hit the ground running almost straight away. This means that there is an opportunity to occupy the top spot in Google a lot quicker.
- Have Full Control Of Your Advertising Costs – One of the best things about Google Ads is that you have total control over how you spend your budget. You can literally pick and choose how much you spend on a monthly basis, daily, and even per ad. Your retainer also only gets charged when someone clicks on an ad.
- A Super-Fast Way Of Increasing Brand Awareness – Whether you are a startup or established business, Google Ads can help amplify your brand quickly due to its speedy setup process, putting you in front of an untapped audience.
- The Power Of Remarketing – One of the most powerful features of Google Ads is its ability to re-connecting with previous website visitors who did not take an action such as buy a good or service.
 
 
 
Want to learn more? Get in contact with us and we can have one of our Google Ads experts explain the benefits of Google Ads in more detail.
What's the difference between Google Ads (AdWords) and SEO (Search Engine Optimisation)?
While both forms of digital marketing tend to compliment each other, there are subtle differences between both types.
Classic SEO is usually considered a longer-term game and involves satisfying certain Google criteria (including its guidelines) to improve a website’s online presence through holistic techniques. Although it can be slow it is usually worth the wait, as it ultimately brings in considerably more search traffic than any other marketing channel.
Due to this, it is usually considered the #1 driver of visits and the ‘bread and butter’ of every online business.
While SEO should always be a critical element of your digital marketing mix, it is often overlooked due to the length of time it takes to see progress.
Google Ads on the other hand is a considerably faster way of bringing in targeted traffic to your site. It is quick to set up and can generate leads just as quickly.
Google Ads are generally seen at the top of Google’s search results page and each time an advert is clicked on you pay for that click.
As mentioned, most marketing campaigns tend to find the most success by utilising both marketing channels for their marketing efforts. This is because of the high ‘complimentary factor’ of the two. While SEO plays catch-up, Google Ads is the perfect solution to generate leads for a profitable business.
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