Professional SEO Services Australia-Wide

SEO is a continuously growing digital marketing channel. Simply put, as long as you own a business, you should be considering search engines as a way to capture potential customers.

Here are some interesting fact on why you should continue to invest in professional SEO services :

• SEO drives approximately 1000%+ more traffic than social media channels. (BrightEdge, 2019)
• 49% of users say they use Google to discover or find a new item or product. (Think with Google, 2019)
• “Where to buy” and “near me” mobile queries have increased by 200% over the previous 2 years. (Think with Google)

Business Medics is a professional SEO agency that can help get your website more visible in search engines.

• Organic listings tend to get more clicks than paid adverts.
• They tend to generate quality leads (customers who are ready to buy) as they have come through a search engine.
• SEO, although is a long-term game, if done right, ensures you remain visible for a long time.
• SEO can help new companies grow their brand and be found online, enabling new potential customers to consider your goods and services.
• SEO can help level the playing field against your competitors and in some cases can even get you ahead of them.
• SEO can be more cost-effective than traditional advertising.
• Works great in tandem with successes of other digital channels such as social and paid media.

Working with Business Medics SEO professionals offer a number of unique selling points :

VERSATILE SKILL SETS

Our professionals come from a variety of agency backgrounds and as a result, have built up years of experience and know-how. Each professional has worked across many brands and businesses ranging from large to small to startups.

RESULTS DRIVEN

We love what we do and as a result want what’s best for our clients, quality traffic that generates conversions for a better return on your investment. Having spent many years in the field, we have tried and tested many techniques to get the best out of each campaign.

External agencies and marketing professionals also tend to be more results-driven than in-house teams as client retention is generally top of their agenda!

A BETTER UNDERSTANDING OF YOUR COMPETITION

Working with various clients in different industries has given our professionals a flavour of what competition is out there. We can help you understand what your competitors are doing in order to close the gap on rivals and even give you an edge.

RELIABILITY

We utilise a number of tools to make sure we are in constant reach of you should you have any questions or queries.

OUR APPROACH

With an ever-changing environment, the pace is fast. More and more companies are now embracing digital marketing to become visible. Due to this, it’s no longer a case of when businesses will start to utilise online marketing, but how well.

Due to the competitive nature of online marketing, tomorrow’s search solutions require more than just smart tech – Thinking outside the box and applied technique: That’s where we come in.

Our professional SEO services are built off the back of a winning combination of experience, tried and tested approaches, and good old-fashioned judgment calls.

Sound good? Get in touch now!

While no SEO campaign is going to be identical, there are, however typical documents that helps outline and form the basis of each campaign.

As part of our SEO services we continue to adapt these core procedures which include the following :

AUDIT AND PERFORMANCE ASSESSMENT
Otherwise known as an SEO ‘Technical Audit’, we do a thorough assessment of your website analysing where your website falls short in accordance to best practices on the web and whether your website is performing the way that it should do to Google’s guidelines (and other search engines).

After the analysis is complete, we will work with you / your developer to get the best out of your website from a technical perspective.

KEYWORD RESEARCH DOCUMENT
Another important aspect of each campaign is to identify what search terms or ‘keywords’ people are using in Google in order to find similar goods and services. This document is highly important as it helps form the basis of an entire SEO campaign.

This document normally contains hundreds of keywords relating to a particular industry niche. The fundamental aim here is to identify search terms which contain high amounts of ‘search volume’ which are not overly competitive and to then apply SEO best practices to begin appearing in search for corresponding keywords.

GA (OR GOOGLE ANALYTICS) AUDIT
Another highly important aspect of any campaign is to sure that progress is being tracked on any website using ‘out of the box’ solutions such as Google Analytics.

Often issues that websites come across is that data can be construed due to incorrect setting up which results in spam sessions, incorrect filtering of internal traffic, no or little goal tracking to ensure conversions are being tracked amongst other issues.

As a result, this can lead to inaccurate measurement, making it harder to identify and debug website issues. As part of each SEO campaign, Business Medics conducts a thorough review of a websites GA setup checking issues such as these no longer apply.

RELIABILITY
We utilise a number of tools to make sure we are in constant reach of you should you have any questions or queries.

OUR APPROACH
With an ever-changing environment, the pace is fast. More and more companies are now embracing digital marketing to become visible. Due to this, it’s no longer a case of when businesses will start to utilise online marketing, but how well.

Due to the competitive nature of online marketing, tomorrow’s search solutions require more than just smart tech – Thinking outside the box and applied technique: That’s where we come in.

Our professional SEO services are built off the back of a winning combination of experience, tried and tested approaches, and good old-fashioned judgment calls.

Sound good? Get in touch now!

Each campaign is unique and as a result, costs can vary. They will vary based on your chosen agency’s size as well as company credentials, the scope of your project, proximity to London along with a few other additional factors such as the following :

• Choosing a freelancer or going with an agency.
• The number of hours you will want dedicate to your campaign.
• Whether or not your chosen SEO campaign is a package.
• Paying extra for additional services / hours just such as link building, content creation, reputational management, Google penalty removals or social amplification.

This largely depends on the website in question, along with how many of Google’s ranking factors the website has already satisfied. Other variables include industry niche and how competitive it is.

On average, and with a typical website the typical benchmark for seeing improvements within an SEO campaign is anything from 3 – 6 months. For larger clients shifting the needle can take longer depending on internal resources, whether a compliance team has to get involved and even changes to the way search engines rank websites.

Ultimately, there are a large number of moving parts which can either improve or hamper success. Even with top digital marketing agencies, sometimes all it takes is a Google “algorithmic update” or poor quality work to slow down progress.

For websites which have only just launched, it can take slightly longer, as it can take a while for search engines to adjust and accept new sites before rankings start to improve.

It is vital to understand, that although SEO is worth investing in, it is unfortunately a long term game which does not yield instant results. This is why many agencies consider turning to Google Ads while SEO campaigns play catch-up.

For more information on our own pricing and what we offer as a service, browse our SEO Packages page.

SEO means = ‘Search Engine Optimisation’

A holistic approach to marketing aimed at achieving higher rankings for a website in search engines such as Google and Bing.

Unfortunately, this depends on a websites marketing needs and the answer varies depending on the situation.

While one website may already have an established presence in search engines, it may decide that it wants to explore another marketing channel such as paid ads to ‘Fill The Gap’.

The opposite may true, whereby a website may find that it’s paid ads are not generating the desires income. SEO helps websites become visible for search queries in search engines. Becoming visible for these search queries may result in better conversions through organic search.

The best way to look at SEO and PPC is that while PPC gets you instant results it can be quite costly. SEO on the other hand is a longer term game, but is considered more cost-effective.

To summarise, it is often considered best to use both types of channels for best results.

Of course! There is nothing to stop you working on your SEO, however many individuals and companies choose to invest in professional SEO services as search engine marketing requires learning, patience, experience but above all else, time.

On top of this, Google is constantly changing the goal posts. As a result, continuous up to date knowledge of how the industry is changing is vital to the success of any campaign.

Finally, successful SEO requires working on the three pillars which is content, technical and links. This is where valuable experience and a proven track record can make a big difference.

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