Sydney SEO Consultant
Freelance Search Engine Optimisation Consulting And Expertise in NSW
Thomas Walker – Sydney SEO Specialist
Ever wonder who’s really working on your SEO when you hire a big agency? When you hire me, you’re not passed off to junior staff—you work directly with an SEO expert in Sydney focused on getting results.
As the owner of Business Medics Australia, Tom Walker is a search engine optimisation specialist with over 15 years experience. He has worked in some of the leading agencies in the UK and Australia and provides expert guidance, strategies and Sydney-based SEO consultant services for small to medium businesses.
15 + Years SEO Experience
Trusted, Passionate, Professional
Fast Replies – Within Hours
Available For Projects & Monthly Retainers
Why Hire An SEO Consultant?
Whether you’re launching a business or scaling up, a freelance SEO specialist can assist in ways that agencies can’t—through a more personable and flexible approach to your online marketing.
By hiring a passionate SEO expert like me, you won’t be treated as just another cog in the machine—you’ll be working directly with a trusted marketer who will help you better compete on the digital front.
This means better exposure in traditional search engines, while future-proofing your website for emerging technologies such as AI search (ChatGPT, Gemini, etc.).
Freelance SEO Consultants Vs Agency Breakdown
If you are unsure whether which one to hire, here’s how working with me compares to a typical SEO Agency or SEO Company experience:
| Me | SEO Agencies |
|---|---|
| Won’t Work With Competitors In Same Industry | May Work With Many Clients Creating Conflicts of Interest |
| No Account Managers, Direct Communication With Me | Multiple Layers Between You And Your Agency |
| More Invested In Your Campaign | High Client Volume, Less Personal Focus |
| All Work Is My Own, No Outsourcing | Tasks May Be Outsourced or Delegated |
| Consultant With +15 Years Experience | Potential For Junior Staff To Lead Accounts |
| Time-Tested Strategies Based On My Experience | Template-Based Tactics, Juniors May Learn On The Job |
| Simple, Easy Onboarding And No Delays | Slow Start, Complex Processes & Delays |
| No Lock-In Contracts Or Commitments | May Be Upsold For Longer-Term Contracts |
How I Differ
I’ve been in SEO since the early days — watching Google evolve since 1998.
Originally from London, I’ve now become a fully immersed local SEO Sydney consultant who has worked both in-house for businesses and in respected agencies across the UK and Australia, gaining first hand experience from industry leaders.
I bring that big-agency mentality to my clients, providing a personalised approach to every website I work on to improve website organic visibility through website optimisation.
With years of experience behind me, I’ve helped businesses large and small stand out from the noise; increasing leads, revenue, and visitor engagement.
🎯 Agency Background – A Freelance Approach
Get the same quality, strategy and execution without the costs.
📅 Been There Since The Start
Being a millennial, I’ve grown up with Google. Like a fine wine, I’ve evolved with the search industry first hand, not just learned it.
🔥 I Love What I Do
For me, this isn’t just work, I genuinely enjoy helping businesses grow online.
🤝 Relationship-First Approach
I believe in building strong working relationships built on trust and mutual respect.
👑 Big-Brand Exposure
I’ve worked with big brands including Honda, Choosi, Breville, ZOOM Removals, Stride, among others.
How It Works : My Process
As a highly experienced SEO Consultant in Sydney, I bring scalable SEO solutions through a well-thought-out process that's easy to follow.
Growing your organic search presence takes time and should be done properly, and that's how I like to roll.
- >> Phase 1: Initial Meeting
- >> Phase 2: Onboarding & Analysis
- >> Phase 3: Roadmap & Plan
- >> Phase 4: Implementation
- >> Phase 5: On-Going Growth
We'll have a detailed discussion by phone or video about what you wish to achieve from your campaign - including:
- Your business objectives and existing challenges.
- Existing digital marketing strategy and it's performance.
- Your target market and ideal customer profile.
- Your industry's competitive landscape.
- Budget for your SEO and timeline expectations
From the details obtained in our initial call, I analyse the website's current performance, identify pain points and take a closer look at competitors. Work involved includes:
- Access setup (Google Analytics, Search Console, website backend)
- Technical SEO audit of your current website.
- Competitor analysis of top ranking competitors in your industry niche.
- Keyword research to understand what people are search to target high-value search terms.
- Content gap analysis to reveal topics to target around your niche.
- Local SEO assessment including reviewing your Google Business Profile and your impact on local areas.
- Backlink profile evaluation to scrutinise any unsavoury links.
We create a tailored, month-by-month roadmap of what needs to be done based on our research.
This in order of priority for the fastest results.
Wok begins off the plan I put together
This includes technical fixes, content evaluation and off-page optimisation.
I start with 'quick wins' and 'urgent fixes' to deliver faster results, along with other elements that require immediate attention.
Staying at the forefront of your industry niche is only half the battle.
SEO for websites requires constant tweaking and testing to stay competitive, ahead of your competitors, and to further grow your business.
Due to my flexibility, I can work with you for as long as you wish to use my SEO services for which includes future planning your marketing strategy, assisting with new content ideation, as well as maintaining a "tight ship" for your existing website.
My Specialities – I’ve Got You Covered
Whether you are an agency with clients or a business looking to grow online, I can work on a project or help out on an ad hoc basis.
Over the years, I have advised and offered SEO consulting and guidance through well thought-out strategies with actionable insights through data to help websites perform better in search engines.
Research, Analysis & Benchmarking
- Website Audits (I also provide complimentary health checks)
- Keyword Research Documents
- Competitor SEO Analysis (keyword gaps, link comparisons, content gaps).
- Keyword Mapping Documents
- AI SEO Strategy Recommendation Documents
- Tracking Setup (GA4, Google Search Console, Tag Manager)
On-Page SEO Services
- Metadata Optimisation (Titles, Headers, Page Descriptions)
- Internal Link Sculpting
- Schema Markup / Structured Data Implementation
- Broken Links / Page Identification And Fixes
- Menu Optimisation And Recommendations
- Content Optimisation And Strategy
- Conversion Rate Optimisation (CRO)
Off-Page Optimisation Services
- Google Business Profile Optimisation
- Bing Business Profile Optimisation
- Social Media Optimisation (X, Facebook, Instagram, YouTube etc).
- Authority Building (Citations, Guest Blog Posts etc)
- Reputation Management (Google Reviews, TrustPilot, ProductReview Setup)
Copywriting Services
- Blog Posts (Plus Optimisation)
- Service / Landing Pages
- Articles
- Whitepapers
- PR Releases
- Proofreading
- Newsletters and corporate messaging.
*Note – I organise content writing services through our in-house copywriter.
Trusted By Many
My Testimonials
Watch and read reviews from the people I’ve been fortunate to work with over the years.
Tom is great for small business SEO. Approachable, reliable and listens to work with your budget and needs. Highly recommend.
Chen Li
March 18, 2025Have worked with Tom and his team for the past 18 months and have had great success! Highly recommend for SEO work
Shane Hubbard
April 1, 2025I used Business Medics for my small business and they got me some great results for my SEO. Everything was smooth and they were easy to deal with. I would recommend them.
Will Ng
December 15, 2024Working with Tom on my small business so was a great experience - he was helpful and easy to work with. I would recommend his services if you need help with your small business seo services. Thanks so much.
Rach L
January 15, 2025
Brands I’ve Worked On
Watch and read reviews from the people I’ve been fortunate to work with over the years.
Ready To Rank Higher? Let’s Get Started!
Frequently Asked Questions
What is SEO consulting, and how can it benefit my business?
SEO consulting involves hiring a freelance SEO expert for a project or on a regular basis to provide businesses with strategic guidance and recommendations to compete more effectively in leading search engines such as Google and Bing.
This can cover a wide range of topics and techniques such as on-page and off-page strategies, technical recommendations, and content strategies to improve organic visibility and attract more customers and leads.
While these traditional methods remain important, the introduction of AI has completely changed the digital landscape forever. Google’s AI Overviews, for example, means that businesses will need to adapt this change as quickly as possible to continue to effectively rely on organic traffic.
An experienced SEO consultant (like myself) who is well-informed can help you do this.
How do I know if my business needs an SEO consultant?
- Lack of In-House Expertise: Smaller companies may struggle with resources and, as such, cannot afford a full-time in-house specialist. Hiring a freelance SEO expert in Sydney eliminates the need to recruit and train a full-time staff member.
- Unexplained or Gradual Decline in Organic Traffic: With continual volatility now the norm in Google, it can be harder to diagnose when drops in organic visitors are a problem with the website or something Google is doing. An SEO consultant can identify potential causes by analysing your site and checking for possible algorithmic penalties.
- Website Redesign or Platform Migration: Sometimes, businesses decide to rebrand or move to another platform. Doing this correctly without disturbing current organic performance requires expertise and careful planning. In the absence of an in-house expert, a freelancer can be hired to assist.
- Feeling Outpaced by Competitors in Search Rankings: If you and your team have been outperformed by a competitor, a consultant can be brought on board to provide fresh ideas, additional firepower and new insights into what might be happening in order to close the gap.
How much does hiring a Sydney SEO consultant cost?
As of 2025, Sydney based SEO consultant services can cost from anywhere between $1,200 – $10,000+ per month if on retainer. One-off project work will often fall between the $3,500 – $8-000 depending on the scope of work and size of the job.
This will vary from freelancer to freelancer and can be influenced by factors such as the level of expertise they have and how many hours you may need for your campaign. In other words, there is no “flat rate” per se.
It is also important to stress that SEO should never be considered a cost, but rather an investment for your business to help you stay competitive by being an extension of attracting more customers.
While Business Medics does offer SEO packages, from a consultancy perspective you can put as many or as few hours as you want into your retainer, as I do not believe anyone should be locked into a contract.
Simply email me at hello@businessmedics.com.au if you would like a custom quote.
How long does it take to see results?
Traditional SEO can take between 3-6 months for improvements to be seen, but this is not the same for everyone. It varies based on multiple factors that Google looks at, as well as the competitive nature of your industry.
More established websites are more likely to see faster results as search engines already consider them more authoritative compared to a start-up business that has just launched its website. This is because search engines have to do their due diligence before considering ranking them.
For this reason, it is important to remember that no one can predict or guarantee top spots by a certain date. If you come across SEO experts who do, it is probably better to walk away.
SEO Still Effective in 2025?
Yes – But it is important to know the traditional organic visibility is set to diminish thanks to AI.
According to Ahref, organic clicks are set to drop by an astounding 34.5%. Despite this staggering number, this does not mean that the SEO industry is dead by any means. It just means that it is evolving.
Businesses should understand that old school search engines, while still relevant will inevatbly see a drop in traffic as organic search ‘spreads out’ across many different platforms such as in AI search results (CHATGPT, Gemini), Conversational platforms (Reddit, Quora), video platforms (Youtube, Vimeo) and social platforms (Instagram, TikTok etc).
For this reason, having your business prepared for this change is vital to ensure survivability in this new era. That is where SEO providers such as myself can help.
Service Locations
I provide SEO consultant services across all major Australian cities which include:
